THE BRIGHTENING CREAM

Niacinamide · Ceramide NP · Rosa Damascena

Daily moisture and quiet tone. Cream that works while you sleep — and again before you step out.

A rich yet weightless cream built on a base of Rosa Damascena flower water. Niacinamide at 3% begins tone refinement from the very first application. Ceramide NP repairs and holds the moisture barrier, keeping skin comfortable through the day and overnight. Propanediol and Glycerin complete the hydration system. Apply morning and night — it seals the serum in, protects in the morning, and lets the barrier recover at night.

Rs.0.0050g
  • Hypoallergenic
  • Cruelty Free
  • Non-Comedogenic
Benefits
Formulated on a Rosa Damascena flower water base (59.43%) — the Damascus rose, central to Islamic beauty tradition, providing a calming and brightening foundation. Niacinamide (3.0%) interrupts melanin transfer, refines pore appearance, and supports the moisture barrier simultaneously. Ceramide NP (0.12%) is a physiological lipid — the same type found naturally in the stratum corneum — that fills gaps in the barrier matrix and reduces transepidermal water loss. Isononyl Isononanoate (10%) is a premium emollient that gives the cream its silky, non-greasy texture. Propanediol (12%), a plant-derived glycol from corn, replaces conventional Propylene Glycol and provides superior humectant and skin-conditioning properties. Betaine (4%), sourced from sugar beets, acts as an osmolyte — protecting cells from osmotic stress and binding moisture to the skin's surface. Sodium Hyaluronate and Centella Asiatica complete the hydration and soothing layer. pH: 5.5–7.0.
Ingredients
Rosa Damascena Flower Water, Propanediol, Isononyl Isononanoate, Glycerin, Betaine, Niacinamide, Arginine, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Polysorbate 60, Polyacrylamide, Allantoin, Water, Centella Asiatica Extract, Triticum Vulgare (Wheat) Germ Oil, Ceramide NP, Sodium Hyaluronate, Methylparaben, Carbomer, C13-14 Isoparaffin, Propylene Glycol, Butylene Glycol, Ethylhexylglycerin, Caprylhydroxamic Acid, Laureth-7, Glyceryl Caprylate, Camellia Sinensis Leaf Extract, Portulaca Oleracea Extract, Hydroxyacetophenone
How to use
Apply morning and night to clean, dry skin. Take a pearl-sized amount on your fingertips, dot across forehead, cheeks, nose and chin, then press and smooth in upward strokes until fully absorbed. In the morning, apply after THE BRIGHTENING SERUM and always follow with a broad-spectrum SPF. In the evening, use as the final step after your routine.
CONSIDERED FORMULATION

Built around what your skin actually responds to.

The rose, as a foundation

The rose, as a foundation

Fifty-nine percent of this cream is Rosa Damascena flower water — the Damascus rose, distilled at its peak. Not a fragrance. Not an extract at trace levels. The base the cream is built on. The calming, toning properties of the rose are present in every application at meaningful concentration. The faint scent you notice is the rose itself — not a fragrance addition.

Moisture, held in

Moisture, held in

Ceramide NP is a physiological lipid — the same type found naturally in the skin's barrier layer. It fills microscopic gaps in the stratum corneum, reducing the rate at which moisture evaporates from skin throughout the day. Combined with Glycerin, Betaine and Sodium Hyaluronate, the result is hydration that is actively maintained, not just applied. Skin stays comfortable through a full day without a second application.

Tone, organised quietly

Tone, organised quietly

Niacinamide at 3% interrupts the transfer of melanin from melanocytes to keratinocytes — addressing uneven tone before it reaches the skin surface. Sun spots, post-acne marks, and uneven patches gradually read less prominent with consistent daily use. Skin stays its natural colour. It just becomes more even. More organised. More itself.

Cham

Considered formulas. Quiet results.

Every Cham formula is built around restraint — fewer ingredients, chosen precisely. This is what that looks like in practice. Made to be felt, not explained.

The Ritual

How to apply.

A few unhurried moments, morning and night. The serum works with consistency — not with rushing. Let each step complete before moving to the next.

  1. 01
    STEP 01

    STEP 01

    Apply after THE BRIGHTENING SERUM has fully absorbed. Wait at least 30 seconds — skin should feel smooth and primed, not damp or tacky, before applying the cream.

  2. 02
    STEP 02

    STEP 02

    Take a pearl-sized amount on your fingertips. Warm it for a moment between your fingertips before applying — body heat helps the cream spread more evenly and absorb faster.

  3. 03
    STEP 03

    STEP 03

    Dot the cream across forehead, both cheeks, nose and chin. Distribute before blending — this gives even coverage and avoids over-applying to one area.

  4. 04
    STEP 04

    STEP 04

    Smooth in gentle upward strokes until fully absorbed. Do not rub or drag — press and glide across the skin surface. The cream should absorb within 20–30 seconds.

  5. 05
    STEP 05

    STEP 05

    Give extra attention to dry patches, dull zones, and areas of uneven tone — typically the under-eye area, chin, and any post-acne marks. A second press holds more product in these areas.

  6. 06
    STEP 06

    STEP 06

    Morning: follow immediately with a broad-spectrum SPF as the final face step before any makeup. Evening: this is the last step — leave overnight and let the barrier repair while you sleep.

THE BRIGHTENING CREAM sensory experience
The Sensory Experience

How it feels.

Rich and velvety in the palm — it moves across skin with a silky glide and zero drag. No pulling. No heaviness. Absorbs within twenty to thirty seconds and leaves the skin feeling smooth and primed, not damp or coated. A faint rose scent — the Damascus rose base — rises on application and settles and disappears within moments.

After it absorbs, skin is left feeling comfortable and settled — not shiny, not matte, just even. Through the day, that comfort holds without needing a second application. No mid-day tightness, no greasy build-up. In the morning under SPF, it creates an even base. At night, it works quietly while you sleep.

  • Velvety
  • Fast-Absorbing
  • Non-Greasy
  • Rose-Scented
  • Barrier-Sealing

Complete your regimen

THE BRIGHTENING SERUM

THE BRIGHTENING SERUM

The step before. A weightless rose-water serum with Niacinamide — apply first, then seal it in with the cream.

Rs.0.00

BRIGHTENING FACE MASK

BRIGHTENING FACE MASK

The weekly reset. A concentrated bio-cellulose mask of three brightening actives, for when skin needs more than the daily routine.

Rs.5,000.00

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